When you think of car or motorcycle ads, what instantly comes to mind are images of sexy, bikini-clad women romping about with macho men in tow. Sometimes makes you wonder if those automotive brands are trying to sell something other than wheels. A welcome respite from all that hype is the series of Honda idents for Channel 4 documentaries . Here, Honda takes on a slightly irreverent strategy of presenting its products to the buying public. Instead of using flashy celebrities or larger-than-life models, these videos present how their customers actually use their Hondas- in ways you’ll never think of.
One such interesting video is about Philippa, a lady from the outskirts of Oxford who ingeniously uses her Honda ATV to bring food to her alpaca herd. To her, it’s simply a daily chore, but to the rest of the world, it’s something totally awesome and jaw-dropping to watch. Enjoy her video below:
If you can’t get enough of Philippa, or would like to see more stories like hers, head on over to their online hub, www.honda.co.uk/stories. More than getting full access to other interesting documentaries, you can grab the chance at having your short film shown on TV! On the online hub, simply upload a brief documentary on how you use your Honda in an unusual way. If you’re lucky enough to be chosen by W+K , the leaders of this campaign, your video will end up as one of Honda’s idents for TV. Can it get any more exciting than that?
